List of Articles Destination Brand Open Access Article Abstract Page Full-Text 1 - The paradigmatic pattern of brand value creation for tourism destinations in Iran manouchehr jahanian Mohammad aghaei elham vahedi Open Access Article Abstract Page Full-Text 2 - Developing a Model for the Destination’s Brand Identity Using Grounded Theory hadi asghari Hamed Bakhshi Mozghan Azimihashemi Mohammad Hossein Imani khoshkho 10.52547/journalitor.36116.10.20.101 Open Access Article Abstract Page Full-Text 3 - Examining the Role of a Community’s Social Media-based Destination Brand in Winning Tourists’ Hearts Towards Co-Creating Values and Visiting the Place Zohreh Ali Esmaili Armin Goli 10.61186/journalitor.36134.11.23.155 Open Access Article Abstract Page Full-Text 4 - Investigating the Influence of Medical Tourists’ Experience on Brand Loyalty in Tehran Medical Centers Abolfazl Tajzadehnamin Mona Salimi amirreza tajzadeh namin 10.61186/journalitor.42468.12.27.55