List of Articles Brand trust Open Access Article Abstract Page Full-Text 1 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 2 - Exploring to Moderating Role of Ethical trait On Model of Brand Affect in Banking Services Mohammad Reza Karimi Alavijeh Amir Aslani Aslani Afrashteh Open Access Article Abstract Page Full-Text 3 - Investigating the effect of artificial intelligence technology on consumer purchase intention in online retail the moderating role of brand trust shokrollah mardaneh fataneh yarahmadi seyed mehdi mirmehdi Open Access Article Abstract Page Full-Text 4 - The Effect of Brand Trust in Mediating Brand Image and Product Innovation on Consumer Loyalty ramezan gholami davod shafieipoor