List of Articles قابلیت بازاریابی

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  1 - تأثیر قابلیت‌های بازاریابی بر پیامدهای عملکردی شرکت‌های کوچک و متوسط کارآفرین (مورد مطالعه: شرکت مواد غذایی تهران همبرگر)
  davood feiz drnemati drnemati ashkan jebeli somayeh zangian
• Open Access Article
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  2 - Survey the Impact of Information Technology, Knowledge Management, and Marketing capabilities on innovation ambidexterity and New Product Performance
  iman hakimi
• Open Access Article
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  3 - Organizational Competitiveness Model with an Emphasis on Marketing Capabilities and Organizational Innovation in Knowlege-based Companies
  Seyed Mohammad Tabataba'i-Nasab Farzaneh dashti khavidaki Roghayeh Mohammadian Yazd
  10.52547/jstpi.20785.16.62.23
• Open Access Article
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  4 - The effect of marketing capability and entrepreneurial orientation on brand performance and customer value co-creation with the mediating role of brand orientation
  Mohammad Zarei Mahmoudabadi
• Open Access Article
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  5 - The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry
  Mohammad Zarei Mahmoudabadi