List of Articles Brand personality Open Access Article Abstract Page Full-Text 1 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company شادی پارسایی منش Ali Bonyadi Naeini Open Access Article Abstract Page Full-Text 2 - Promoting Brand Personality Based on Effective Variables on Brand saeed mir ali rashidpoor Open Access Article Abstract Page Full-Text 3 - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches) Hamid Reza Ahghaghi Mohammad Ghasemi Namaghi Ali Hosseinzadeh