List of Articles Brand loyalty Open Access Article Abstract Page Full-Text 1 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour Open Access Article Abstract Page Full-Text 2 - Investigating the Effect of Brand Gender on Electronic Word of Mouth in Instagram Hossein Norouzi Amirhossein Khodakarami 10.61186/jstpi.33480.20.79.30 Open Access Article Abstract Page Full-Text 3 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan فرزانه عبدالمحمدی Open Access Article Abstract Page Full-Text 4 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan Mohammad ghaffari amirreza konjkav monfared Open Access Article Abstract Page Full-Text 5 - The Impact of the Brand Management System on Employees’ Brand Performance in Travel and Tourism Companies Ardeshir Shiri Maryam Mesbahi Amin Hemmati