List of Articles Brand attitude Open Access Article Abstract Page Full-Text 1 - Presentation of the Effective Factor Principles of the Content of a Printable Advertising Message Based on the Phenomenological Approach nima shojaei Kambiz heidarzadeh Ahmad Rousta Open Access Article Abstract Page Full-Text 2 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour