List of Articles رفتار مصرفکننده Open Access Article Abstract Page Full-Text 1 - The Effect of Perceived Convenience, Personalization and Improvement of Service Quality on Consumers' Experience of Artificial Intelligence in the Tourism Industry Yazdan Shermohammadi Aghazadeh Mohadeseh Open Access Article Abstract Page Full-Text 2 - The Effect of Social Media Marketing on Consumer Behavior Regarding the Mediating Role of Brand Value Alireza Abrood Ablolnaser Derakhshan